October 17, 2018

What's Millennial generation? (Millennials)

What, exactly, is the Millennial generation? Millennial is a term used to apply to individuals who reach adulthood around the turn of the 21st century.

This generation is so named because the demographic cohort was born near the dawn of a new millennium.

Neil Howe and William Strauss, Generations: The History of America’s Future, define the Millennial cohort as consisting of individuals born between 1982 and 2004.

The Millennial generation follows Generation X in order of demographic cohorts, also known as Generation Y. The Millennial Generation is the first born into the digital world, specifically the social media and Internet. Technology is incorporated into their day-to-day lives.

Millennial Statistics (Pew Research)

  • 50 percent of Millennials consider themselves politically unaffiliated.
  • 29 percent of Millennials consider themselves religiously unaffiliated.
  • They have the highest average number of Facebook friends, with an average of 250.
  • 55 percent have posted a selfie or more to social media sites versus 20 percent of Generation X.
  • 8 percent of Millennials claim to have sexted, whereas 30 percent claim to have received sexts.
  • They send a median of 50 texts a day.

Traits of the Millennials

  1. Workplace
    They are less likely to put up with an unpleasant work environment and are most likely to use social media to broadcast their concerns. Being the target group for most advertising, they are more skeptical about the promotional material of any kind. Whether goods, services or employment, they are more likely to listen to their friends than to be affected by marketing, this makes conventional marketing and employee recruitment practices often ineffective for Millennials.
  2. Technology and Social Media
    They grew up with computers and the internet. Thus, they tend to adjust more readily to new devices, new programs, operating systems and devices that perform tasks more quickly than the previous generation. They are comfortable with the idea of a public internet life. Privacy, in the Millennial eye, is simply limiting who sees their online shares.
  3. Culture
    Millennials are the most ethnically diverse generation and have ahigh tolerance for difference. Not only do they just reject the music, art and clothes of their parents, they also reject the previous generation’s major sources of economic and spiritual well-being. They don’t aspire to have steady jobs.
    Surveys have shown that they have less faith in the institutions, both political and religious institutions. Conversely, they have shown high support of political independents and protestor-formed governments. Although they have less faith in religious institutions, there are some who have risen and have absolute faith in the existence of God. Many churches’ messages clash with their ideal of tolerance for religious, racial, gender, sexual orientation differences among themselves.
  4. Passion
    Millennials don’t just sit and wait for passion. They chase it! For better or for worse. They find happiness in chasing passion and meaning of their lives. They are not afraid of getting past the extremes. Such include pursuing to have lives similar to their idols. We have seen some even change their bodies in order to look a certain way. Sex change is also new with the millennials, as we hear more and more cases of gender change among millennials.

With all these traits and characteristics, Millennials are still great people to work with, provided they don’t feel strangled and/or unable to express themselves. Their energy, spontaneity, passion and persistence is admirable. There are few outliers though who believe the world owes them. Most of these commit to lives of addictions.

In the end, they are a generation setting the pace in the internet era.

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